VA250
Design/DEVVA250 spearheads Virginia's 250th American Revolution commemoration, engaging people to celebrate the state's pivotal role in U.S. history.
Spellbound brought the VA250 vision to life with a dynamic brand identity microsite and landing page. Creating a central hub for assets, storytelling, and communication ahead of the 250th anniversary.
Overview
To ensure brand consistency for Virginia's 250th statehood commemoration, VA250 tasked Spellbound with designing a brand identity microsite and updating their landing page that built upon their existing brand. The microsite serves as a user-friendly digital platform, housing brand guidelines, assets, and best practices to help ensure cohesive representation of the VA250 brand across diverse partners. The landing page, a key feature of this project, was designed not only to reflect the refreshed brand identity but also to serve as a dynamic tool for engagement. It included lead capture capabilities, allowing VA250 to connect with organizations, partners, and individuals interested in participating in the statewide commemoration. Together, the microsite and landing page provide a critical foundation for a cohesive and impactful statewide celebration.
