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nutribullet
PM / UX / UInutribullet is a globally recognized brand – manufacturing everything from blenders, to small personal appliances and consumables.
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Spellbound partners with Capital Brands to manage and optimize 100+ SKU’s across PLPs, PDPs, and thousands of product related recipes.
Challenge:
In Feb 2020, nutribullet was 4 weeks out from launching a new line of supplements, but had no PDP design to accommodate the new products and their requirements – multiple sizes, flavors, subscription tiers, etc. – nor was there a defined design system or release process for product releases.
Solution:
Spellbound ensured the supplements were launched on time and to newly defined standards. Over a year later, our partnership has continued and Spellbound now manages the day to day UX, design, and development of nutribullet.com
![nb-carousel-bg.webp Close up of blender blades.](/_next/image/?url=https%3A%2F%2Fweb-api.spellboundspells.com%2Fuploads%2Fnb_carousel_bg_315fa37c9c.webp&w=3840&q=75)