nutribulletPM / UX / UI
nutribullet is a globally recognized brand – manufacturing everything from blenders, to small personal appliances and consumables.
Spellbound partners with Capital Brands to manage and optimize 100+ SKU’s across PLPs, PDPs, and thousands of product related recipes.
In Feb 2020, nutribullet was 4 weeks out from launching a new line of supplements, but had no PDP design to accommodate the new products and their requirements – multiple sizes, flavors, subscription tiers, etc. – nor was there a defined design system or release process for product releases.
Spellbound ensured the supplements were launched on time and to newly defined standards. Over a year later, our partnership has continued and Spellbound now manages the day to day UX, design, and development of nutribullet.com
nutribullet Partnership Highlights
• 18 products launched
• Complete UX overhaul including new templates for all PDP’s, Category pages and future-proofed navigation.
• Defined and implemented standards for all product launches, including ADA compliance and SEO standards.