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![BG Image - Mobile.webp Various golden spoons](/_next/image/?url=https%3A%2F%2Fweb-api.spellboundspells.com%2Fuploads%2FBG_Image_Mobile_f373b4d72f.webp&w=384&q=75)
Halo Top
Design / PM / DevHalo Top is light ice cream that actually tastes like ice cream. In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants.
![Stacked image A.webp Halo Top Goal Getter on laptop sitting on table for desktop](/_next/image/?url=https%3A%2F%2Fweb-api.spellboundspells.com%2Fuploads%2FStacked_image_A_d42f671137.webp&w=1920&q=90)
![Stacked image B.webp Halo Top Goal Getter App and Pop up on iPhone](/_next/image/?url=https%3A%2F%2Fweb-api.spellboundspells.com%2Fuploads%2FStacked_image_B_6972234bd1.webp&w=1920&q=90)
Halo Top helps users with tracking good habits. With the premise that it takes 66 days to form a new habit – the Halo Top Goal Getter allows users to set a daily goal and treat their way to success.
Overview
In December of 2022, Spellbound was approached to build a custom application for the ice cream giant – with a release date of January 1st to coincide with the new year. Spellbound quickly assembled a team of 20+ designers, developers, motion designers, and more for an on time launch. The experience also includes email and pop up notifications based on users' duration in the program.
![Carousel Background.webp Halo Top Pint surrounded by spoons.](/_next/image/?url=https%3A%2F%2Fweb-api.spellboundspells.com%2Fuploads%2FCarousel_Background_1dc27dc591.webp&w=3840&q=75)