Yellow rays, stars and specks in space.
Various golden spoons

Halo Top

Design / PM / Dev

Halo Top is light ice cream that actually tastes like ice cream. In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants.

Halo Top Goal Getter on laptop sitting on table for desktopHalo Top Goal Getter App and Pop up on iPhone

Halo Top helps users with tracking good habits. With the premise that it takes 66 days to form a new habit – the Halo Top Goal Getter allows users to set a daily goal and treat their way to success.


In December of 2022, Spellbound was approached to build a custom application for the ice cream giant – with a release date of January 1st to coincide with the new year. Spellbound quickly assembled a team of 20+ designers, developers, motion designers, and more for an on time launch. The experience also includes email and pop up notifications based on users' duration in the program.

Halo Top Pint surrounded by spoons.
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