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Depend

Design / Dev / Content

Depend is the trusted name in incontinence and bladder protection products for over 35 years

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Retail-prominent legacy brand aims to bring their product directly to their customers

Challenge:

Depend, a leading player in their industry, partnered with Spellbound to undertake a transformative project focused on improving the customer experience via actionable insights from customer data. The goal was to implement a home delivery platform (subscription model) by leveraging Spellbound's expertise in Direct-to-Consumer design and UX.

Solution:

Spellbound collaborated closely with Depend to design and optimize a complete home delivery platform. By integrating Guthy-Renker's robust fulfillment engine, this new platform empowered Depend to offer discreet subscription delivery with flexibility and customization for their customers. Through rigorous A/B testing, Spellbound fine-tuned the conversion process, resulting in a significant lift in lifetime value (LTV) and increased customer engagement.

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