BD Pharmaceuticals

Overview

Spellbound collaborated with BD Pharmaceuticals, taking charge of designing landing pages and lead capture form tests for their brands: Purewick and Liberator Medical. BD's previous creative partner's traditional agency pace caused delays, sometimes with only single design revisions on simple forms presented per month due to time-consuming meetings and review communication inefficiencies. In contrast, Spellbound injected new energy into the process, delivering landing pages and other creative requests within hours, enabling faster and more efficient real-time revisions, and greater speed to market. As part of the engagement, Spellbound focused on enhancing the lead capture module for Purewickathome.com. With best practice understanding of the e-commerce focused email capture modules, they presented 3 test variants of their original approved design as a bonus to the brand. Spellbound’s understanding of the space and thoughtful approach not only expedited the project but also provided BD Pharmaceuticals with a data driven design output to test into effectively capturing more leads.